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CAPABILITIES

If a key to your success is using communications to find and nurture great client relationships, I can help. From developing long-term strategy and major marketing initiatives to executing communications projects from start to finish, I have the background to play an important role.

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I'm experienced in the full range of communication components and tools, from strategic analysis through detailed planning and execution.

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Strategy & Planning

 

  • Branding and rebranding

  • Market positioning

  • Adapting to changing market needs

  • Understanding market perceptions of the business

  • Identifying and capitalizing on competitive strengths

  • Comprehensive communications planning keyed to current or new marketing and business development strategy

  • New service and product launches

  • Developing nurture campaigns

  • Analytics (e.g., Google Analytics)

  • Rethinking "what we've always done"

Marketing Communications Components

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  • Content marketing

  • Article and white paper writing and editing

  • Media relations

  • Speech writing and editing

  • Proposal writing and RFP responses

  • Marketing collateral

  • Ad campaigns (creative and media)

  • Traditional and online/PPC advertising

  • Marketing presentations

  • Seminars and webinars

  • Client testimonials and case studies

  • Web site concept and content

  • Ongoing web site maintenance

  • Email and direct mail campaigns

Client Relations & Support
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  • Firm/company updates

  • Industry news and topical client alerts

  • Client newsletters and blogs

  • Client satisfaction assessments

  • Directory/listing management

  • Internal communications

  • Educational and social events, including required continuing professional education programs

  • Client relations coaching for professional service providers

Digital Skills

 

  • Microsoft Office applications, including Word, PowerPoint, Excel and Outlook

  • Adobe Creative Suite applications, including Photoshop, Lightroom, InDesign, Acrobat and a bit of Illustrator

  • Photo editing applications, including mobil apps

  • Web-related tools, such as Network Solutions, Wordpress, WIX and similar platforms

  • Client relationship management (CRM) tools, such as SalesForce

  • Data sharing applications, such as Dropbox, OneDrive, Google Drive, FTP

  • Various email campaign and client survey applications

  • Social media applications, such as LinkedIn, Twitter, Facebook, Instagram, Snapchat, etc.

  • Group meeting applications, such as WebEx and Go-To-Meeting

  • Primarily a Mac user, but also quite comfortable in a Windows environment

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