Profile of Peter Feldman
Marketing & Communications
EXPERIENCE
CURRENT POSITIONS
MORNINGLIGHT MARKETING & COMMUNICATIONS
2010-PRESENT
As an independent contractor, I help professional service firms with effective marketing strategy and communications. Clients include large and small law firms, financial consulting firms, engineering firms and public relations firms.
NOTE
If you believe that your needs can best be met with a full-time, in-house communications professional, and we agree that the role is a good match for us both, I will forego both my contracting work and teaching to devote full-time focus on what you've hired me to do. If you believe that outsourcing your communications functions on a contract basis is the best idea, that's an option as well.
PREVIOUS POSITIONS
DIRECTOR OF MARKETING, ALLIANTGROUP LLP
2007-2010
Responsible for all external marketing and business development activities designed to increase inbound leads and facilitate the efforts of the business development (sales) team. Developed marketing collateral, webinar content, articles for publication, client and media updates, web site content, and much more. I left to form my own communications contracting business. Left to form own contracting business to assist professional service firms with marketing communications.
DIRECTOR OF CLIENT RELATIONS (MARKETING), BEIRNE MAYNARD & PARSONS LLP
2003-2007
This law firm has since been integrated into Ackerman LLP. As the first-ever marketing director and sole marketer for this (then) 100+ attorney civil litigation defense law firm, I worked closely with the managing partner, executive director, and firm partners in business development and all communications activities. Left to accept a position with greater responsibilities and challenges .
MARKETING COMMUNICATIONS MANAGER, THOMPSON & KNIGHT, LLP
2002-2003
Responsibilities included advertising, collateral, web site content, proposal materials, client communications, internal communications, and more for this 370-attorney law firm engaged in international expansion. Saved the firm significant creative agency costs by writing all advertising and most other collateral content and helping the firm keep web site maintenance in-house. Managed outside vendor relationships. Left to accept a position as Director of Client Relations (marketing) in Houston.
MANAGER, MARKETING CONTENT & SYSTEMS, BAKER BOTTS, LLP
2001-2002
Began as project manager for a new proposal generation system and was later engaged to manage all firmwide marketing content, including collateral, web site content, national advertising, and attorney resumes – as well as developing the initial proposal project into a comprehensive knowledge management system. Completed planning phases of the proposal generator, redesigned attorney resumes, completed new firm brochure and two rankings brochures, implemented new web site graphics, developed collateral template system, and various other projects. Left when position no longer resident in the firm's Dallas office.
STRATEGIC MARKETING MANAGER, THOMSON REUTERS, INC.
1983-2001
Responsible for design and delivery of comprehensive strategic marketing campaigns for the Professional Services Market (CPA firms) division of a tax software and information publishing business with over $300 million in annual sales. Position entails working with product and sales management, customers, and external creative teams to produce “world-class” programs. This position began immediately post-acquisition. Left when position moved from Dallas to Minneapolis.
INSTRUCTOR OF ENGLISH, SOUTHERN METHODIST UNIVERSITY
1977-1983
Taught English composition, technical communication, and tutored in legal writing. Focused on helping first-year university students and third-year engineers become competent in both academic writing and in writing in the workplace. Left for a position with Computer Language Research, Inc., which became part of Thomson Reuters Tax & Accounting Division.